国际市场营销文化风险英文论文.docVIP

The cultural risk in international marketing 1.Literature review Under the background of economic globalization, multinational management and merger and acquisition activity is becoming more and more frequent, the enterprise inevitably faced with foreign competition and multi-cultural conflicts, all managers need to consider the concept of globalization with the management of the enterprise and management, must consider the cultural differences to the impact of the enterprise. Whether or not pay attention to cross-cultural management is becoming a modern enterprise management influence the su