探析标志设计的动态化趋势.docVIP

探析标志设计的动态化趋势 　摘要：随着信息时代的到来，设计师在进行标志设计时开始大胆尝试突破标志的固定外形、色彩及其在视觉构架中与其他元素之间的静态关系，由之产生的动态化特征是现代标志设计的重要趋势之一，对未来标志设计有着十分重要的意义和价值。 Abstract: with the advent of the era of information, the designer started to bold attempt in logo design breakthrough marks fixed shape, color and with other elements in the visual structure of the static relationship between, produced by the dynamic characteristics is one of the important trend of modern logo design, logo design for the future has very important significance and value. 　　关键词：标志；动态化趋势；信息传达 Key words: mark; Dynamic trend; message 　　 　　标志是一种信息传播的视觉符号，具有象征性的图形设计，传达特定的集团、活动、事物、产品等的特定信息。标志设计涉及美学、广告学、符号学、社会学、心理学、语意学等方面的相关知识，是一门综合性很强的设计分类。随着信息时代的到来，人类生活节奏日益加快，如何使标志在纷繁复杂的信息海洋中显示出独特的个性，如何使标志更加准确、快速的传递信息成为标志设计的一个重要课题。目前，通过对该课题的实践与研究，标志设计呈现出了众多新趋势，动态化就是其中的一个重要表现。 Logo is a visual symbol of information transmission, symbolic of graphic design, to convey a specific group, activities, things, such as product specific information. Logo design involves aesthetics, advertising, semiotics, sociology, psychology, semantics, etc related knowledge, is a comprehensive very strong design classification. With the advent of the era of information and quickening the pace of life, the human information on how to make the logo in the complicated sea show the unique personality, how to make the logo more accurate and fast information become an important subject logo design. At present, through the practice and study of the subject, logo design presents a number of new trend, dynamic is one of the important performance. 　　 　　一、标志设计动态化的具体表现 The manifestation of a logo design, dynamic 　　 　　信息时代标志设计动态化的表现首先在于，标志设计不再局限于在任何场合的运用都必须尽量保持其所有面貌，不能轻易改变所谓的“设计原则”。在设计实践中，设计师开始大胆尝试突破标志单一、静态、固定的外形与色彩，更加注重利用标志内部结构的韵律和动态平衡来表现视觉形象的本质，根据相应的视觉原理，赋予作品外在形态的机动性和灵活性，使标志在视觉上产生极具趣味性的动态变化，显现出具有无穷生命力的视觉意象，并使蕴含于其中的深层含义在视觉的时空延展中得到准确、有效的识别。 Information age logo design dynamic performance in the first place is that logo design is no longer confined to use on any occasion must try to keep a