社交网络时代下企业文化的构建研究.docVIP

南阳理工学院本科生毕业设计（论文） 社交网络时代下企业文化的构建研究—以青岛啤酒股份有限公司为例 Research on the Construction of Enterprise Culture under the Social Network Times --- take Tsingtao brewery Co., LTD as an example 总计： 毕业设计（论文）16 页 表 格： 1 个 插 图 ： 3 幅 社交网络时代下企业文化的构建研究 ——以青岛啤酒股份有限公司为例 工商管理专业 [摘要]作为推动企业发展的原动力之一，企业文化是企业核心竞争力不可缺少的构成要素。随着信息化经济的发展， 企业文化的重要地位不断跃升。而网络技术的发展促使企业更新理念，重塑自己的企业文化来迎接网络社交时代的到来。 本文通过对企业文化的理论研究和实证分析，对企业文化的内涵、特征、结构进行了较为深刻的阐述，与此同时，将这些理论结合青岛啤酒股份有限公司企业文化的实例，分析在社交网络时代前后企业文化中经营理念、组织结构、工作制度等方面，继而发现青岛啤酒在该时代下企业文化的差别，通过分析这些差别对于该企业的作用，总结社交网络时代对于企业和企业管理者的新要求。希望这些新的要求对其他快消品企业有所启发。 [关键词] 社交网络；企业文化；青岛啤酒 Research on the Construction of Enterprise Culture under the Social Network Times --- taking Tsingtao Brewery Co., LTD for example Business Administration Major Abstract : As one of the impulsion of the development to promote the enterprise, the enterprise culture is the core competitive force of the enterprise indispensable components. With the development of economic information, and the important role of the enterprise culture constantly improved. The development of network technology make the enterprise change their philosophy, and reshape their enterprise culture to greet the age of social networking. Based on the theoretical research and empirical analysis,this thesis makes a very deep description about the intension、features and structure of enterprise culture.Meanwhile, this paper will combine with taking these theories Tsingtao brewery Co., LTD for example of the enterprise culture.It analyses the social network times before and after the enterprise culture management idea, organization structure, working system, and then found in this era of Qingdao beer enterprise culture difference, through the analysis of these differences for the enterprise and the role of social network times for enterprise summary and enterprise managers new request. It is hope that these new demands could be great illumination for the other fast consumable enterprise. Ke