新媒介技术的异化与深层生态学治理 基于“GIFT” 社会的个案研究.pdfVIP

新媒介技术的异化与深层生态学治理：基于“GIFT”社 ① 会的个案研究 郑恩 徐莎莎 龚瑶 （清华大学新闻与传播学院，北京 100084；浙江大学传播研究所，杭州 310028 ） [摘 要] 新媒介技术的发展重构着信息传播结构与权力关系。传统视域中的技术异化 在信息时代有了新的发展。本文以数字媒介最新形态的 “GIFT ”（Google、IPhone 、Facebook 、 Twitter ）社会为个案，研究了新媒介的信息传播结构与技术异化新特征，本文认为新媒介技 术异化包含四个方面，即信息崇拜的知识生产异化、消费主义的技术审美异化、理性剥落的 信息使用异化、交往行为的虚拟存在异化。从深生态主义视角出发，治理新媒介技术异化应 致力于构建深媒介生态学，实现媒介的 “技术人化”，达到人—媒介—社会— 自然系统四者 之间物质、能量与信息的良性互动，实现媒介的深绿生态链，营建绿色、协调的媒介生态城 堡。 [关键词] “GIFT ”社会；新媒介技术异化；深生态主义；深媒介生态学 The Alienation of New Media Technology and the Governance of Deep Ecology: A Case Study of “GIFT” Society Zheng En Xu Shasha Gong Yao （School of Journalism and Communication, Tsinghua University, Beijing, 100084, China; Communication Studies Institute, Zhejiang University, Hangzhou, 310028, China ） Abstract: The development of new media technology has been restructuring information communication and its power relations. In the information age, significant developments have taken place in the traditional field of technology alienation. Based on the latest forms of digital media GIFT society (Google, IPhone, Facebook, Twitter), this paper discusses the information communication structure of new media and new features of technology alienation. The up-to-date technology alienation comprises the following four aspects ： knowledge production alienation of information worship, technological and aesthetic alienation of consumerism, alienation of irrational information usage, and virtual being alienation of communicative behavior. From the perspective of deep ecology, the governance of technology alienation should be committed to building deep media ecology, in order to realize human-centered technology and achieve