新疆冰雪旅游开发现状及发展对策.pdfVIP

第 17 卷第 7 期 体 育 学 刊 Vol.17 No.7 2010 年 7 月 Journal of Physical Education J u l . 2 0 1 0 新疆冰雪旅游开发现状及发展对策 28 陆军，孙忠伟 （新疆大学体育教学研究部，新疆 乌鲁木齐 830046 ） 摘 要：对新疆冰雪旅游的现状及开发可行性进行分析，归纳出影响新疆冰雪旅游的影响因 素：淡旺季游客不均衡；交通不便；市场不成熟；缺乏专业人才；宣传力度不够。提出新疆冰雪 旅游发展对策：发挥政府主管部门的宏观调控作用；加大资金投入；树立品牌，提高竞争力；利 用发达的媒体进行宣传；培养相关人才。 关 键 词：冰雪旅游；资源优势；旅游开发；新疆 中图分类号：G807 文献标识码：A 文章编号：1006-7116(2010)07-0122-03 The development of ice and snow related tourism in Xinjiang and its strategies LU Jun ，SUN Zhong-wei （Department of Physical Education ，Xinjiang University ，Urumqi 830046 ，China ） Abstract: The authors analyzed the current conditions of and the feasibility of the development of ice and snow re- lated tourism in Xinjiang, and summed up the following factors that affect ice and snow related tourism in Xinjiang: unbalanced tourist volumes in the busy and slow seasons; inconvenient traffic facilities; immature market; lacking in professionals; inadequate promotion power. The authors put forward the following strategies for the development of ice and snow related tourism in Xinjiang: exert the regulating functions of governmental departments in charge; in- crease capital inputs; establish a brand to boost the competitive power; promote ice and snow related tourism by utilizing developed media; cultivate related professionals. Key words: ice and snow related tourism ；resource advantage ；tourism development ；Xinjiang 冰雪旅游是具有鲜明北方特色的旅游产品，集观 族。唐代将滑雪板称作“木马”、滑雪叫作“乘木马”。 光、健身、娱乐于一身，深受旅游者的青睐，具有广 居住在阿尔泰山北的结骨人(又译作“黔戛斯”，其后 阔的发展前景。新疆拥有丰富而质优的冬季冰雪旅游