民营资本投资电视业的模式、问题与对策分析.docVIP

摘 要 近年来，民营资本投资传媒业已是不争的事实，一方面，传媒要发展壮大需要巨额资本，另一方面，民营资本为利润所吸引，需要借助媒体资本增值，面对产业发展的需要，国家也放松了相关的政策限制。电视业是传媒业重要的组成部分。本文选取电视业这个民营资本进入最为活跃的领域进行分析探讨。首先论述了民营资本投资电视业的理论依据，其次对民营资本和电视业的概念界定，最后从民营资本投资电视业的模式着手，分析在当前的政策体制下，民营资本投资电视业存在的问题及走出困境的办法在于：制定相关法律法规；在产业政策方面，应促进产权明晰；对于民营电视产业本身，通过多元化经营，注重人才资本等措施，从而达到民营资本与电视业良性发展的双赢局面。 【关键词】民营资本 电视业 投资 Abstract In recent years, it is a definite fact that the nongovernmental capital has invested to the media industry. On one hand, the media industry need huge capital to expand; On the other hand, the nongovernmental capital invest to the media industry in seeking for substantive profit. The government policy becomes flexible to some extent in facing with development of the media industry. The TV industry is the most important part in the media industry. In this paper, the TV industry which the nongovernmental capital invested actively is to be analyzed. Firstly, the theory foundation of nongovernmental capital investment to the TV industry was reviewed. Secondly, the media industry and nongovernmental capital is to be defined in brief. Thirdly, the present models and problems of the nongovernmental investment in the TV industry were concluded, which are combined with the present situation in our country. Finally, suggestions of government dealing with the dilemma are to be put forward, which are: Laws and regulations need to be defined; Policy of property right should be distinguished; Nongovernmental organization should be transformed themselves. All mentioned are advantage to both TV industry and nongovernmental capital. 【Key words】目 录 1 民营资本投资电视业的理论分析 2 2 电视业与民营资本的概念界定 3 2.1电视业的概念界定与发展历程 3 2.2 民营资本的概念界定与投资现状 4 3 民营资本与电视业融合的动因 5 3.1民营资本的逐利性 5 3.2 电视业对资本的需求 6 3.3 政策的松动 6 3.4 “入世”对电视业带来的压力和挑战 7 4 民营资本投资电视业的模式 7 4.1 独立的民营电视产业公司 8 4.2 民营承包的电视产业经营公司 9 4.3 民营委托承包的电视节目制作公司 9 4.4 民营与电视台合资成立的电视产业公司 9 5 民营资本投资电视业的问题分析 10 5.1 政策、法律保障问题 10 5.2 产权关系问题 10 5.3民营电视制作公司的经营风险 11 6 就民营资本投资电视业提出的建议 11 6.1对国家宏观调控的建议 12 6.2 对电视业的建议 13 6.3对民营资本的建议 13 参考文献