影响我国企业国际竞争力的非技术因素分析.docVIP

摘 要 当今世界已经日益融为一体，企业间的竞争已无国内、国外之分，其面临的竞争也更为激烈。如何提升我国企业的国际竞争力，在全球这个大市场上获得更多的市场份额，赢得更多的利益，是每个企业都在不断思索的问题。诚然依靠独有的、关键的、先进的技术是企业形成核心竞争力的关键。但是技术以外的如企业文化、品牌、国际形象、营销战略等相关因素对企业竞争力的影响也愈来愈大，尤其是在企业的产品、技术并不存在很大差别时，这些因素的作用就更加的凸显。 本文首先介绍了国际竞争力的内涵，然后分析了我国企业国际竞争力现状以及影响我国企业国际竞争力的非技术原因，并有针对性地提出了若干对策建议。帮助我国企业更加重视非技术因素的作用力，以便更好的提升企业自身的国际竞争力。 【关键词】企业 国际竞争力 非技术因素 Abstract The world melts already gradually for an integral whole nowadays, enterprise room competition already has had no in the homeland, mark of abroad, competition facing whose are also fiercer. How lifting our country enterprise international competitiveness, before the whole world gain more market share on this big marketplaces, win more benefit , be every enterprise problem all in pondering unceasingly. Indeed support keys, the advanced technology is that enterprise forms core competition key. If corporate culture, brand, international image, camp sell strategy waiting for a relevance, the impact of factor over enterprise competition is also bigger and bigger but outside the technology. Especially existence is not very big in the enterprise products and technology, when the difference, these factor effects right away especially bulging is obvious. Firstly, this essay dissertate the international competitiveness, then describe the current situation of our country enterprise international competitiveness and the non technology factors which infect our country enterprise international competitiveness and lastly give the necessary measures. Help our country enterprise to take these factors seriously especially to strengthen selfs international competitiveness more well the acting force. 【Key Words】Enterprises; International competitiveness; non-technology factor 目 录 1 概述 2 1.1 企业国际竞争力的涵义 2 1.2 影响企业国际竞争力的因素 2 2 我国企业国际竞争力现状及非技术因素分析 3 2.1 我国企业国际竞争力现状 3 2.2 我国企业国际竞争力不强的非技术因素分析 4 3 可口可乐公司利用非技术因素提高国际竞争力经验借鉴 6 3.1可口可乐品牌建设 6 3.2可口可乐营销新渠道 7 3.3可口可乐人本管理战略 8 3.4可口可乐人才引进战略 8 4 利用非技术因素增强我国企业国际竞争力的对策 8 4.1建设优质品牌，塑造良好企业形象 8 4.2制定营