联洲皮革批发商行关系营销研究.doc

a href=/word文档/a  毕业论文独创性声明 本人郑重声明所提交的毕业论文是本人在指导教师的指导下进行的研究工作及取得的研究成果。除文中特别加以标注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等院校学位而使用过的材料，论文中不涉及任何知识产权纠纷。否则，本人将承担一切责任。 学生签名：____________ 日 期：____________ 摘 要 企业是社会经济大系统中的一个子系统，企业营销目标的实现要受到众多外在因素的影响。关系营销，以系统论为基本指导思想，将企业置身于社会经济大环境中来考察企业的市场营销活动，认为企业关系营销是为了满足顾客需，获得顾客忠诚，企业与各个相关利益者，通过一系列的合作或配合创造各方亲密的相互依赖关系同时实现各方目标的过程。?正确处理与这些个人和组织的关系是企业营销的核心，是企业成败的关键。关系营销将建立与发展同相关个人及组织的关系作为企业市场营销的关键变量，把握住了现代市场竞争的特点，被西方舆论界视为是对传统营销理论的一次革命。 关键词：Abstract Enterprise is one of the social economic system, the enterprise marketing target subsystem realized by numerous external factors to influence. By systematic theory of relationship marketing, for basic guiding ideology, will be involved in the social economic environment enterprises to study enterprise marketing activities, think the enterprise relationship marketing is to satisfy the needs of customers and get customer loyalty, enterprise and various stakeholders, through a series of cooperation with the parties to close or create codependent relationship, but also achieve the process of parties to target. Right to deal with these personal and organizational relationship is the enterprise marketing core, is the enterprise key of success or failure. With the development of relationship marketing will build with relevant personal and organizational relationships as enterprise marketing, grasp the key variables, the characteristics of the modern market competition by western chattering classes, as is to the traditional marketing revolution theory of. Keywords: Relationship Marketing Competitors Customer Suppliers Affecting Enterprise Interior 目 录 1关系营销理论综述………………………………………………………………… 1.1关系营销理论的发展和演化……………………………………………… 1.2关系营销思想的理论内涵………………………………………………… 1.3关系营销的市场模型……………………………………………………… 2联洲皮革批发商行概况及分析…………………………………………………… 2.1公司概况…………………………………………………………………… 2.2联洲皮革批发商行关系营销环境分析…………………………………… 2.3联洲皮革批发商行关系营销现状………………………………………… 3联洲皮革商行关系营销策略的运用……………………………………………… 3.1关系营销在联洲皮革批发商行的作用及意义…………………………… 3.2联洲皮革关系营销