气氛、情绪、认知和行为反应--外文翻译参考文献.pdfVIP

The current issue and full text archive of this journal is available at /1361-2026.htm JFMM E-atmosphere, emotional, 14,3 cognitive, and behavioral responses 412 Hyejeong Kim Auburn University, Auburn, Alabama, USA, and Received February 2009 Revised July 2009 Sharron J. Lennon Accepted October 2009 University of Delaware, Newark, Delaware, USA Abstract Purpose – This research is designed to investigate the effects of the apparel online shopping environment on emotions and cognitive and behavioral responses based on Mehrabian and Russell’s model, which utilizes the stimulus-organism-response (S-O-R) paradigm. Design/methodology/approach – A total of 230 female undergraduate students participated in an experiment after browsing a stimulus website. The effects of the use of a model, color swapping on clothing, and enlargement (2 £ 2 £ 2 between-subjects factorial design) on emotions and the relationships among pleasure, arousal, perceived amount of information, perceived risk, and purchase intention were tested using SEM. Findings – The results showed an effect of enlargement on pleasure (H1c), a positive relationship between pleasure and perceived amount of informatio