鹰潭供电公司发展战略研究.pdfVIP

要 电力工业是国民经济重要的基础产业，又是资金密集、技术密集型和网络性 行业，是社会公用事业的重要组成部分。当前，地处中部的江西正在加快发展， 电力体制改革也在深入进行，作为市级供电企业的鹰潭供电公司，面对机遇与挑 战，如何定位、怎样发展，是必须认真思索和研究的重要课题。 本文以鹰潭供电公司作为研究对象，将企业战略管理相关理论应用于鹰潭供 电公司企业发展战略的系统研究中，通过对企业的宏观环境、行业环境、微观环 境、内部资源和能力、企业价值链等深入分析的基础上，对内外环境进行了 IFE 和EFE 战略要素评价。通过SWOT 分析，确认了鹰潭电力公司在经营环境中所面 临的机会和威胁。明确了企业内部资源的优势和劣势。在此基础上明确了鹰潭电 力公司新时期的企业经营使命，企业新时期的战略发展目标。最后提出了实现战 略目标的战略重点以及实现战略目标的措施。使战略管理在实践中具有可操作性。 本文是理论与实际相结合的产物，针对性 ，以期对鹰潭供电公司的发展提 供参考和帮助。 关键词：鹰潭供电公司 发展战略 SWOT 分析 1 Abstract Being a capital-and-technique-intensive type of network industry, the electric power industry is an important foundation industry of the national economy. It constitutes a part of social public utilities. The province in the middle of china-Jiangxi,is accelerating development, the electric power system reform is proceeding deeply too. As the electric power supply company of county- Yingtan Power Company, it is important topic that needs to deliberate and investigate how to set up and develop the face of opportunity and challenge. The thesis studies the business strategy of Yingtan Power Company using the theories of strategy management. It addresses the social environment industry situations ，internal environment and fully analyzes business value chain in detail, after analyzing the outside environments and inside resources of Yingtan Power Company, the inside environment are evaluated on the IFEEFE strategic essential elements. Through SWOT analysis, the strengths, weaknesses, opportunities and threats of Yingtan Power Company are defined dearly and specifically. Then Come out the corporation operation mission and development strategic obj ectives of Yingtan Power Company. In the new economi