我国城市商业银行市场定位问题研究.pdfVIP

录 1 引言 1 1.1 研究背景与意义 1 1.2 相关文献综述2 1.3 论文的内容与结构安排4 2 我国城市商业银行的发展现状 5 2.1 我国城市商业银行的定义及历史沿革 5 2.2 我国城市商业银行的发展趋势 8 3 我国城市商业银行市场定位的必要性分析 12 3.1 商业银行市场定位的涵义 12 3.2 我国城市商业银行市场定位的现状及问题 12 3.3 我国城市商业银行明晰市场定位的意义 13 4 国外中小银行发展对我国城市商业银行发展的启示 15 4.1 国外中小银行发展的实践 15 4.2 国外中小银行对我国城市商业银行发展的启示 16 5 我国城市商业银行的市场定位分析 17 5.1 我国城市商业银行的SWOT 分析 17 5.2 我国城市商业银行市场定位的战略分析 19 5.3 我国城市商业银行市场定位的战术分析 22 6 实现我国城市商业银行市场定位的保障机制 27 6.1 完善治理结构 27 6.2 实施人才战略，提高员工素质 27 6.3 健全风险防范体系 28 6.4 加快金融产品创新 29 6.5 创新内部机制 31 参考文献 33 I Contents 1 Foreword 1 1.1 The background and meaning of the subj ect 1 1.2 Reviews of the relevant literature 2 1.3 The content and outline of study 4 2 The development of Chinese city commercial banks 5 2.1 The definitino and history of chinese city commerical banks 5 2.2 The trends of chinese city commerical banks 6 3 The necessity of market orientaion of chinese city commercial banks 12 3.1 The meaning of market orientaion of chinese city commercialbanks 12 3.2 The problems of marketing orientaion in chinese city commercial banks 12 3.3 The significance of clear market orientation in chinese citycommercial bank . 13 4 The inspiration of the development of foreign small banks 15 4.1 the development of foreign small banks 15 4.2 The inspiration of the development of foreign small banks 16 5 The analysis of marekt orientation in chinese city commercial banks 17 5.1 The anysis of SWOT of chinese commercial banks 17 5.2 The anysis of market orientation strategy of chinese commercial banks 19 5.3 The anysis of market orientatino tactics of chinese commercial banks 22 6 The protecti