中小企业网站推广.pdfVIP

要 当前信息技术革命与互联网的飞速发展，促使世界经济从工业经济向信息经 济、知识经济转变。通过计算机、网络通信和互联网实现商务活动的国际化、信 息化和无纸化已经成为各国商务发展的趋势。网络营销作为适应电子商务时代的 网络虚拟市场的新营销 论，是市场营销 在新时期的发展和应用。对于中小 企业来说，如何在电子商务时代有效地推广企业网站，提高企业网络营销活动， 寻求新的商机，已经是一个迫切需要解决的问题。其中中小企业网站作为企业在 网上进行营销活动的阵地，能否吸引网络流量是企业开展网站推广成功的关键。 中小企业网站建好后要想在茫茫“网”海中脱颖而出，必须进行网站推广。网站 是企业进行网络营销的重要平台，越来越多的企业建立起自己的电子商务网站， 但是大多数企业都面临这样一个问题：如何让目标客户在浩如烟海的电子商务网 站中了解并找到本企业的网站。文章介绍了中小企业网站的三种主要推广方 ： 搜索引擎推广、E- mail 营销推广以及在行业网站与 B2B 电子商务平台的信息发 布。网站推广是中小企业一项系统工程，绝非几种推广方 的简单罗列，分析了 中小企业电子商务网站推广存在的误区和相应对策。 关键词：电子商务 网络营销 网站推广 1 Abstract The current information technology revolution and the rapid development of the Internet to the world economy from the industrial economy to information economy, the changing knowledge-based economy. Computer, network communications and the Internet to achieve the internationalization of business activities, information-based and paperless business development has become a trend. Network marketing as the era of e-commerce network to adapt to market new virtual marketing theory, marketing theory is the development and application of the new era. For small and medium-sized, how in the era of e-commerce web site to effectively promote business, enhance their online marketing activities, seeking new business opportunities, it is an urgent need to be addressed. One small and medium-sized enterprises in the web site as a marketing campaign to position, ability to attract web site traffic is carried out to promote the key to success. After the small and medium-sized construction site to the vast network the sea come to the fore the need for site promotion. Web site is an important platform for marketing, more and more enterprises to establish their own e-commerce sites, but most enterprises are facing the que