河源富马公司的欧美市场营销策略.pdfVIP

Abstract With the development of Internet Economy and Economic Globalization, the information exchange between suppliers and customers become more frequent and open on international market of tungsten carbide. The fierce competition and differentiation on the market requires manufacturers to implement more effective marketing strategy, in order achieve their strategic goals. As a leading carbide exporter, FUMA Carbide is also confronting with many severe challenges in the changing market. In order to improve our comprehensive competitiveness, we need to understand customers demand and competition status. How to meet customers continuous needs for quality, service and prices during the global financial crisis? The managers need to broaden horizon, exert intelligence, as well as to work hard to increase international market share and profit margin. Our goal is to achieve the maximization of customers value and corporate value. This article is written on the basis of marketing theory, internal sales theory, management principle and consumption psychology, and takes advantage of author s sales experience in tungsten carbide. The chances and challenges are reasoningly analyzed according to associational statistics. They re intended to discuss the practical international sales strategy and work out the scientific solutions. This article also uses the SWOT analytical method to check out the advantages and disadvantages of FUMA CARBIDE. It works out the international marketing strategy through the market subsection, target market selection and market positioning. It could be also as reference for small and medium-sized companies to improve management and competence. This article has seven parts based on FUMA CARBIDE. NO.1, Analysis of European American market