浙江民营企业国际化发展研究-以浙江华立集团为例.pdfVIP

Abstract Chinese enterprise multinational operations come into a new stage in the new century. There were some enterprises obtained success in the multinational business, but some enterprises failed including some Zhej iang private enterprise. Analyzing the successful and unsuccessful experience of internationalization development has good practical value. Upon to those enterprises which will soon be engaged in multinational management, choosing what kind of internationalization mode is not only an impediment to their growth, but also a matter of their survive. Therefore, summing up some internationalization development experience is necessary. Holley Group, which is one of the most successful private enterprises in Zhej iang province, is a typical case about the internationalization strategy. Theory comes from practice and guide practice in reverse. Firstly, the paper sum up the knowledge about the internationalization development theory, including the international operation of enterprise theory, monopoly advantage theory, internalization theory, resource allocation theory, comparative advantage theory , enterprise strategy theory, international motivation of enterprise theory and the type of internationalization development theory. Then by a seize of data material, the paper sum up the current situation of Zheji ang private enterprise internationalization development, development stage, effects achieved, the existing problems. On the basis of grasping the current situation, the paper chooses the representative case example of Holley Group to further study. On the research, the paper analyzes the Holley s development process, internationalization process and the existing problems. On the basis of situation, the paper analyzes Holley