日本动漫产业动态外文原文.pdfVIP

Industrial Report (C) JETRO Japan Economic Monthly , June 2005 Japan Animation Industry Trends Japanese Economy Division Summary Japanese animation is in the spotlight not only in Japan, but overseas as well. Amid an expanding domestic market for films, television and videos, Japanese animation film producers have also been turning their eyes toward overseas markets. At the same time, new developments have been seen in terms of diversified funding methods for film production. Against this background, the Japanese animation industry is working hard to deal with shortages in certain human-resource skills, reductions in domestic film-production sites and the challenge of expanding operations overseas. 1. Market Overview Japanese Animation Market in 2004 The talk of the Japan animation market in 2004 was Studio Ghibli’s smash hit, Howl’s Moving Castle, the studio’s first new release in three years, which opened in November. Director Hayao Miyazaki’s work exceeded 10 million viewers in just 44 days, faster than any movie in Japan. Its popularity continued thereafter, with viewers rising to 14.23 million as of March 8, 2005, breaking the mark set by Miyazaki’s Princess Mononoke and placing it number two in Japanese film history. The question now is how close it will get to Japan’s all-time record of 23.5 million set by Spirited Away. Howl’s Moving Castle has also been shown in South Korea and other countries, including 60 cities across the U.S. beginning in June 2005. Market Environment Japanese animation (“anime”) has been acclaimed worldwide for its original, Japan-based culture and content, to the extent that it is called “Japanimation.” Director Mamoru Oshii’s animated film Innocence was nominated for an award at the 57th Cannes film festiva