高二英语下学期Unit 15.docVIP

Teaching plan of No.1Middle School Scientists at Work Lin Yuan Mar. 20th 2006. Topic： Advertising Type of lesson： New lesson Lecturer： Zeng weirong Trinal targets： 1.Language goals： Understand the development in advertising and the different attitudes towards ads; learn the basic principle of advertising 2. Ability goals： To train the ability of seizing information and the use of it; to train the abilities of thinking and solving problems alone 3.Morality goals： To train how to analyze different things and have critical attitudes towards anything Teaching difficult points： Understanding the related knowledge to ads and training the abilities of analyzing and solving problems. Teaching key points： The understanding of the passage and analyzing difficult sentences Teaching methods： Student-centered study, practice Teaching aids： Multimedia teaching technique, reference materials. Designing idea： Fully embody the “student-centered” teaching idea and give them complete autonomy to develop their learning ability. Periods of lesson： 1 period Teaching procedures and ways: Teacher’s activity Student’s activity Purpose of design Step 1 Introduction Show one picture of ad and introduce the title of the lesson--Advertising Step2 Pre-reading The teacher shows students some ads to enjoy and try to get some information about ads Step3 Reading Show some questions to the students to answer in about 6-7minutes and to understand the whole passage What different reactions towards ads do people have? What is the basic principle of advertising? Why do advertisers work hard to attract people ’attention? And in order to do so, what would they better do? How does advertising help consumers and the companies? What is the most important function of advertising? And from ads, what information can consumers get? Why do the governments use the ad campaigns? How can consumers spot bad ads? What is a “bait-and –switch” ads? How can we protect