乐清市滨海旅游发展战略及开发规划研究毕业论文.docVIP

毕业论文 （20_ _届） 乐清市滨海旅游发展战略及开发规划研究 摘 要 乐清市是一个以中小企业发展为主的沿海城市，随着经济的发展，第三产业日益蓬勃，旅游业带动第三产业发展的新经济增长点来抓，确立了“大旅游、大产业、大发展”的产业发展战略旅游资源有效、旅游文化未深度挖掘、旅游配套设施不尽完善等根据乐清的实际情况Abstract Yueqing City is a coastal city mainly SMEs （Small and Medium Enterprises）, with the economic development of the tertiary industry booming, tourism is being driven development of tertiary industry as the new economic growth point to grasp, established the Grand Tourism , big industry, big development, the industry development strategy. However, Hill Scenic Area Tourism Development in the main tourist landscape, tourism market is more limited. There exists a single tourism product development, tourism resources are not effectively use the depth Tourism and Culture is not mining, tourism facilities and other issues not perfect. In view of this paper, based on Yueqing City, still in the early development of coastal tourism, coastal tourism development to meet the city hot spots, relying Yueqing Bay resources of coastal tourism in Yueqing City Image and tourism product development.  Firstly, Yueqing City, minutes from booming tourism industry, coastal tourism background of the rise of the study, described the context of general studies; and then introducing the concept of coastal tourism on the basis of the relevant subject into the paper analyzes the development of tourism, the present situation of Yueqing City; then the actual situation of Yueqing, resource conditions, Yueqing City, on the coastal nature of tourism development for positioning, image design, proposed Coastal Tourism Development, Yueqing City, can be implemented industry, region, brand, eco-development strategies; the final integration of these development strategies resources, tourism development planning in the coastal city of the specific strategies and measures to make some suggestions.  Keywords: tourism; coastal tourism; development strategy; tourism product development;  目 录 1 绪论 1 1.1 选题的背景 1 1.2 研究的内容 1 1.3 研究的意义 1 2 滨海