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毕业论文
(20_ _届)
宁波服装出口现状及对策研究
摘 要
近年来,我国服装业获得了飞速发展,成为世界上第一服装生产大国和出口大国。但随着世界纺织品配额的取消以及我国出口退税政策的新调整,服装出口面临着严峻的考验关键词:Abstract
In recent years, Chinas garment industry has experienced rapid development, has become the worlds first clothing producer and exporter, and clothing export in our export plays a very important role. Ningbo garment industry is an economic development and export of traditional pillar industries and urban industries. It has been playing an important role in increasing revenue, exports, employment and other aspects of settlement a long time. But as the world textile quotas abolished as well as our country export drawback policy new adjustment, Ningbo clothing export faces a severe test and challenge, such as, trade by trade barriers in international, facing anti-dumping, technical barriers to trade and the new international trade protectionism; Meanwhile, the enterprises also have some problems, higher labor costs, the export tax rebate rate cut, High-grade fabrics in short supply, key technology link breakthrough difficulties, etc. Therefore, this paper clothing export facing the international and domestic issues through analysis study puts forward the countermeasures and Suggestions. The enterprise should explore the domestic market actively, reduce external dependence, accelerate the transformation and upgrading of clothing industry and promote international brand strategy, implementing sustainable development strategic economic measures. Enterprises should strengthen themselves, improve quality, promote the brand competitiveness, improve product technical level, etc.
Keywords: Clothing; Export; Status; Brand目 录
1 宁波服装出口现状分析 1
1.1 宁波服装业发展现状 1
1.1.1 宁波服装业概况 1
1.1.2 宁波服装产业集群优势 1
1.2 宁波服装出口现状 2
1.2.1 出口贸易规模基本持续增长 2
1.2.2 出口贸易方式以一般贸易为主 2
1.2.3 经营主体多元化 3
2 宁波服装出口面临的问题 4
2.1 宁波服装出口面临的国际问题 4
2.1.1 国际服装市场竞争激烈 4
2.1.2 贸易保护主义加剧 4
2.1.3 贸易区域化和集团化导致贸易转移 5
2.1.4 金融危机对宁波服装出口的影响 5
2.2 宁波服装出口面临的国内问题 6
2.2.1 服装出口成本上升 6
2.2.2 行业对外依存度高 6
2.2.3 国内服装企业竞争加剧 7
2.3 宁波
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