宁波塑料产业国际竞争力研究毕业论文.docVIP

毕业论文 （20_ _届） 宁波塑料产业国际竞争力研究 摘 要 宁波塑料产业已形成一些产业集群，有较好的生产要素条件，相关产业与支持产业发展良好。国内和宁波对塑料产业产品需求数量大且多样化。政府对宁波塑料产业发展支持力度较大。宁波塑料产业已具有较强的国际竞争力。同时目前也存在一些不足，比如产品技术含量不高，同行间存在一定程度上的恶性竞争，融资渠道不是很畅通，大多企业还没有建立现代企业制度等。为进一步提升宁波塑料产业国际竞争力，政府应进一步完善政策激励机制优化公共服务平台关键词：Abstract Ningbo plastic industry has some industrial clusters, good factors of production and relevant supportive industries. Both domestic and Ningbo have huge and various demand of products of plastic industry. The government has great efforts to support the development of Ningbo plastic industry. Ningbo plastic industry has strong international competitiveness now. There are also some shortcoming, such as the shortage of technology content of products, cut-throat competition ,financing difficulties, most of the enterprises have not established modern enterprise system, etc. To further enhance the competitiveness of Ningbo plastics industry, the government should make the police mechanism of encourage better, further publicize the city, continue to optimize the public service, improve the efficiency, improve the financing system and physical distribution, improve the level of third-party logistics. The enterprise should strengthen the capability of research and development, attach great importance to the brand development, set a strong awareness of environmental protection, make management innovation, accelerate efforts to establish modern enterprise system, establish the concept of marketing and make international marketing. Keywords:Ningbo plastic industrial;Diamond model;Competitiveness; Strategy 目 录 1 塑料产业国际竞争力相关理论概述 1 1.1 塑料产业界定 1 1.2 竞争力 1 1.3 产业国际竞争力 1 1.3.1 产业国际竞争力的定义 1 1.3.2 钻石模型 2 2 宁波塑料产业国际竞争力分析 5 2.1 分析工具的选择 5 2.2 基于钻石模型的宁波塑料产业国际竞争力分析 5 2.2.1 宁波塑料产业生产要素分析 5 2.2.2 宁波塑料产业需求条件分析 6 2.2.3 宁波塑料相关产业和支持产业分析 8 2.2.4 宁波塑料企业的战略、结构及竞争对手的表现分析 8 2.2.6 宁波塑料产业政府因素分析 9 3 宁波塑料产业国际竞争优劣势分析 10 3.1 宁波塑料产业国际竞争优势 10 3.2 宁波塑料产业国际竞争劣势 11 3.3 案例分析 11 3.3.1 海天塑机的基本状况 12 3.3.2 海天塑机存在的问题 12 4 提升宁波塑料产业国际竞争力的对策 13 4.1 政府要履行好宏观调控职能 13 4.2微观措