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The Implication of Network Catchwords in Subtitle Translation
Literature Review
Key words: network catchwords, subtitle translation, humorous effects, new strategy
Foreword
With the rapid development of the mass media, network catchwords spread quickly among the general public and widely accepted by people. This trend directly influences many aspects of social information dissemination. As important means of information dissemination, television and film naturally welcome these network catchwords. As various kinds of new catchwords promptly describe social phenomenon and reveal social problems in a more real way, they are of studying value in terms of social culture and academic research. Therefore these new and unique languages are quickly implied in subtitle translation in English televisions and films. More and more people professional or non-professional begin pay great attention to the combination of network catchwords and subtitling. Network catchword not only frequently appear in amateur subtitles, also gradually plays an important role in professional subtitles.
Main Body
1. Network catchwords
The definition of network catchword should take spatial analysis of network field and time analysis of trends into consideration. It is a dynamic phenomenon and also a historical category. According to the internal mechanism and social and cultural meanings of network catchwords, they can be classified into chatting languages created by internet users, words reflect internet culture and subculture trend of teenagers, words closely concerned with hot social or public events. (Yang Wenquan, 2002) Network catchwords come from general public life and are increasingly used by the general public and the mass media; they have become a microcosm of the social and cultural life.
1.1 The source, characteristics and classification of network catchwords
There are six main reasons that contribute to the formation of network catchwords. First, they are generated from burgeoning th
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