我国体育文化传播途径初步研究.pdfVIP

摘要 文化是人类精神、物质、行为及制度的总和，是决定民众行为的根源，因 此体育文化作为体育行为的根源，其发展程度直接关系到体育事业的兴衰难易。 我国的体育事业发展至今，正在进入一个急需变革的阶段，怎样推动我国的体 育事业突破瓶颈，让我国成为真正的体育强国，是社会各阶层的体育工作者非 常重视的问题。通过对国外的观察和研究，各专家、学者的研究将目光逐渐深 入到了文化的层次，认为只有促进体育文化的传播，才能更好的发展体育事业； 然而，通过研究发现，体育文化在我国的发展状况与整个体育事业一样遇到了 瓶颈，进展得非常缓慢。对于这一状况的原因，有学者试图从体育文化的概念 入手，发现传播内容上的问题，有学者对体育文化的传播方式提出观点，也有 学者专门研究体育文化的传播途径。本文试图以体育文化传播途径为切入点， 先通过整理查阅大量文献资料，综合各学者观点的，将体育文化的内容、传播 方式与传播途径之间的关系进行梳理和总结，根据专家的意见，构建体育文化 传播途径体系；然后，就体育文化传播途径体系里各要素所存在的问题进行假 设并发放问卷调查，通过对调查结果的整理和分析发现各传播途径在传播体育 文化方式方面有所欠缺，传播内容方面存在不足；最后，就这些问题提出完善 传播途径，丰富传播内容等方面意见。 关键词：体育文化；传播途径； 初步研究 I Abstract Culture is the human spirit, substance, the sum of behavior and system, and is to determine the root cause of the people behavior.So sports culture as the root of the sports behavior, its development degree is directly related to sports, the rise and fall of easily. Chinas sports undertakings development up to now, are entering a much-needed change stage, how to promote our country sports enterprise break through the bottleneck, let China become a real sports power, is the social from all walks of life sports workers attaches great importance to the problem. Based on the observation and study abroad, all the experts and scholars research focus gradually deep into the level of culture, thought only to promote the spread of sports culture, in order to better the development of undertakings of physical culture and sports; Research found, however, the development of sports culture in our country and the whole sports career met bottleneck, progress is very slow. For reasons of this situation, some scholars tried to from the concept of sports culture, found that the contents on the problem, some s