跨界的恐龙——以恐龙为例对科普媒介与运作模式的分析.docVIP

跨界的恐龙——以恐龙为例对科普媒介与运作模式的分析 张亜钧， 刘世风（中国地质博物馆 北京 100034） 摘要：我国恐龙科学研究已经步入世界一流水平，而恐龙科普却相对薄弱。本文以科学知识的生产即恐龙科研为起点，开篇介绍恐龙科研的进路和其作为科普内容的特点。进而，采用案例分析的方法，对国内外恐龙科普主要途径：科学新闻、科普书籍、科幻片和博物馆的传播特征进行分析，关注科学家、公众在不同媒介中的表达和交流，揭示科普要素之间有机结合是发挥科普功效的必然条件。今天的科普走向多元主体与多元立场共生，进一步通过案例透析主题公园，为读者解构恐龙文化和中国式恐龙经济，展示以文化手段和新的运作模式介入科普是基本的策略与方向。 关键词：恐龙、科普途径、科普媒介、科普运作模式 The Cross-boundary Dinosaur ——An Analysis of the Science Popularization Media and Its Operation Modes Yajun Zhang, Shifeng Liu the Geological Museum of China Abstract: China, one of the leading countries in dinosaur research, is relatively weaker in popularizing dinosaur. Taking the production of knowledge as the starting point, this paper introduces the accesses to dinosaur research in the opening part and its characteristics as the contents of science popularization. And then, it analyzes, by way of case study, the major approaches to popularize the dinosaur science both at home and abroad—analyzing the scientific journalism, books on science popularization, science fiction movies and the communication characteristics, keeps a watchful eye on the expressions of and the communication between the scientists and the public and reveals the truth that the integrating the factors of the science popularization is the necessary premise to product the best possible results. Today’s science population has been in a situation in which multiple subjects and pluralistic standpoints co-exist, so this paper interprets theme parks through specific cases, deconstructing dinosaur culture and the China-style dinosaur economy and showing that involvement in science popularization via cultural means and new operation modes is the fundamental strategy and trend. Keywords: dinosaur, science popularization approaches, science popularization media, operation mode of science popularization 科学的力量在于公众对它的了解，科普工作的目的是要实现科学为公众所理解，科普如何更好地走入公众的文化生活之中，怎样的科普是有效的，怎样的科学文化是公众乐于消费的？在恐龙科研和科普都呈现迅猛发展趋势之时，让我们以恐龙科普为例，进一步探究我国科普媒介的传播特征，及新的科普运作模式。 发现与发表：古生物学家的恐龙