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“晋商银行”杯“赢在校园”创业主题活动
策
划
书
目 录
一、活动简介···················································3
（一）活动背景·················································3
（二）活动目的·················································3
（三）参与对象·················································4
（四）活动时间·················································4
（五）活动地点·················································4
（六）活动标志·················································4
（六）活动概述·················································4
二、活动内容···················································5
（一）创业企划书大赛···········································5
（二）创业论坛·················································5
（三）圆桌对话·················································6
（四）营销大赛·················································6
（五）创业辩论赛···············································6
（六）激情演讲大赛·············································6
（七）人生职业规划大赛·········································6
（八）模拟招聘会···············································6
三、活动流程···················································6
（一）、前期活动部署············································6
（二）、后期活动部署············································7
四、宣传政策···················································7
（一）、前期宣传媒体············································7
（二）、后期发布媒体············································7
五、工作指南···················································7
（一）、活动总部工作指南········································7
（二）、各分区工作指南··········································7
一、活动简介
（一）活动背景
21世纪的中国处在一个快速发展的阶段，“创业”成为这个时代最响亮的字眼，造就辉煌人生，实现人生意义，创立一番事业，为社会提供就业机会、创造财富成为中国新时代青年精神深处的需求。与此同时，创业者、企业家成为这个时代推崇倍至的英雄。
创业风云在大学生中愈演愈烈，党的十七大也提出了“以创业带动就业”的口号，2010年教育部《关于大力推进高等学校创新创业教育和大学生自主创业工作的意见》更是掀起了高校创业工作的大潮。在这样的一股大潮中，涌现出了无数的弄潮儿。中国需要创业者，中国的未来也将属于这些勇于创新的人！
2006年3月29日，赢在中国大型励志创业电视活动将拉开帷幕。
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