甘肃旅游商品开发研究论文论文.doc

硕士学位论文 M.T.A Thesis 甘肃旅游商品开发研究 Study on Gansu tourism commodity development 刘海燕 Liu hai yan 西北师范大学旅游学院 College of Tourism of Northwest Normal University 西北师范大学研究生学位论文作者信息  目  录  中文摘要 ....................................................................................................................... I Abstract........................................................................................................................II 1 导言 ......................................................................................................................... 1 1.1 研究背景........................................................................................................... 1 1.2 研究目的和意义............................................................................................... 1 1.3 国内研究现状................................................................................................... 2 1.3.1 旅游商品开发研究现状及现存问题........................................................ 2 1.3.2 旅游商品开发对策研究现状及水平........................................................ 3 1.3.3 甘肃旅游商品开发研究现状.................................................................... 4 1.4 研究思路和研究方法....................................................................................... 5 1.4.1 文献研究法................................................................................................ 6 1.4.2 实证分析法................................................................................................ 6 1.5 研究主要重点、难点及创新........................................................................... 6 1.5.1 研究重点.................................................................................................... 6 1.5.2 研究难点.................................................................................................... 6 1.5.3 研究创新点................................................................................................ 6 2 研究的相关理论及应用 ............................................................................