家乐福超市电器陈列手册36页.pptVIP

Easy choice set inside 里面放有功能板 6 hit list DV camcorder as demo 用六个畅销机种来作演示 2 demo camcorders share 1 screen 一个屏幕显示两个演示摄象机 Camcorder - Display Rules in Detail 摄像机 - 详细陈列规则 Camcorder - General View 摄像机 - 总体视图 Expensive 高价 Customer Flow 顾客流向 Cheap 低价 Expensive 高价 Cheap 低价 Put the price label at the front of the holder. 将价格标签放在 托架前面 Easy choice on the left side of the samples. 在样品左侧放上 功能板 4 items on each floor. 每一层放四个 样品 Camcorder - Display Rules in Detail 摄像机 - 详细陈列规则 Add small new item podium 加上小型新产品台 Code: 72404EQ23N070 Add small promotion podium 加上小型促销台 Code: 72404EQ23N070 Camcorder - Display of Promotion and New Item 摄像机 - 促销品和新产品陈列 Code 70524EQ23N049 Easy Choice Holder 功能牌托架 Code: 70524EQ23N024 Camcorder Holder 摄像机托架 Camcorder - Assets 摄像机 - 资产 * * APPLIANCE DIVISION 排面陈列指导原则 （视频系统） Family Code Family Name Page *440 TV 4 *4412/4413 VCD/DVD 21 *4414 Camcorder 32 2004 YTD Family Participation in 44 Department 2004年44部门各分类销售占比 电视机 TV Sales Partition by Type (Market v.s. Carrefour) 04 Carrefour sales value partition by type 04 Carrefour sales Qty. partition by type 04 Market sales value partition by type 04 Market sales Qty. partition by type TV 71.5% 04年各分类市场销售额百分比 04年各分类家乐福销售额百分比 04年各分类市场销售量百分比 04年各分类家乐福销售量百分比 Partition in 44 Dept. 市场和家乐福电视机各分类销售占比 Market Status: 市场状况 Conventional TV develops to pure flat and digital model, PTV market is decreasing slowly, LCD and Plasma enjoy rapid growth 普通电视纯平化, 数字化; 背投市场缓慢下降; 液晶和等离子快速增长 Strategy: 策略 1. Family Strategy: 中分类策略： 1) Keep 21” and 29” TV sales 保持21”和29寸电视机的销售 2) Push pure flat and HDTV to fit the market 推动纯平和数字高清电视以适应市场 3) Introduce more PlasmaLCD to show the image 扩大等离子和液晶电视的陈列以显示形象 2. Sub-family display share: 小分类陈列份额： 21”: 20% 25”: 10% 29”: 35% 34”: 10% PTV: 10% LCD / Plasma: 15% Family Strategy Number of the Elements : Typology : N