20120524.docVIP

Pretty profitable parrots Every year Les Wexner, the 1 of Victoria’s Secret, a lingerie retailer, takes a month 2 to travel the world looking for other companies’ ideas to 3 . Limited Brands, his clothing group, seeks lawful inspiration from firms 4 from airlines to consumer-goods 5 . Mr Wexner’s philosophy is that business 6 celebrate imitation. That is almost a heresy（异端）. Politicians and countless awards ceremonies 7 innovation’s role in economic 8 . Businesses are told to 9 or die. Imitators are cast as the bad guys: “The 10 that is first…has an opportunity to manufacture with the 11 frequency and in the most desirable markets, ” proclaims the 12 of Burkett Randle in “Duplicity”, a 2009 corporate thriller starring Julia Roberts. The firm duly triumphs 13 the evil rival which tries to copy its supposed cure 14 baldness. In the real world, companies 15 and succeed. The iPod was not the 16 digital-music player; nor was the iPhone the first smartphone or the iPad the first tablet. Apple 17 others’ products but made them far 18 appealing. The pharmaceutical industry is split between inventors and 19 . Some innovators, such as Pfizer, 20 the copycats, starting generic-drugs businesses themselves. The multi-billion-dollar category of supermarket own-label products is based on copying well-known brands, sometimes down to details of the packaging. Fast-fashion firms have built empires copying innovations from the catwalk. 1.A. owner B manager C. leader D. supervisor 2. A on B in C over D off 3.A think over B adopt C adapt D advocate 4.A ranging B ringed C limited D varied 5.A producer B manufacturers C production D.manufacturer 6 A should B must C had better D could 7.A praise B extol C acclaim D laud 8.A profits B advantage C growth D value 9.A reform B improve C innovate D increase 10.A corporation B company C firms D coorperation 11 A mo