护肤品的电子商务.docVIP

PAGE 摘要 随着现代社会的发展和人们生活水平的提高，人们对自身的要求也逐渐提高，不仅女性同胞们追求外表的光鲜亮丽，男士们也逐渐加入了美容护肤的行列，男士spa早已不再陌生，这一现象无形中推动了化妆品市场的发展。同时，社会的发展也普及了电脑和网络，人们对于虚拟时空早已不再陌生，网络购物已成为一种风尚。 本文针对品牌护肤品的特殊性，在现实做了简单的调查和分析，同时结合网络中的品牌护肤品的网络销售实例，分析了网上在线销售的可行性及优势。在此基础上，提出新型的营销模式，更加迎合了消费者的消费心理。 关键词：美容护肤、网络购物、品牌护肤品、在线销售 Abstract With the development of modern society and peoples living standards improve, people have gradually increased their demands, not only fellow women to pursue the glamorous appearance, men have gradually joined the ranks of skin care, mens spa is no longer strange, This phenomenon has virtually driven the development of the cosmetics market. Meanwhile, social development and popularization of the computer network, a virtual space for people to no longer strange, online shopping has become a fad. In this paper, the special brand of cosmetics, in reality, do a simple survey and analysis, combined with the networks brand cosmetics online sales example to analyze the feasibility of online and advantages of online sales. On this basis, we propose a novel marketing mode, and more to cater to consumer psychology. Keywords: skin care, shopping, skin care, online sales 目录 TOC \o 3-3 \h \z \u HYPERLINK \l _Toc275637743 一、化妆品市场分析 PAGEREF _Toc275637743 \h 3 HYPERLINK \l _Toc275637744 二、品牌护肤品的线下市场调查和分析 PAGEREF _Toc275637744 \h 4 HYPERLINK \l _Toc275637745 1、品牌化妆品的竞争状况 PAGEREF _Toc275637745 \h 4 HYPERLINK \l _Toc275637746 2、品牌化妆品的流通业态 PAGEREF _Toc275637746 \h 5 HYPERLINK \l _Toc275637747 3、品牌护肤品的市场发展分析 PAGEREF _Toc275637747 \h 6 HYPERLINK \l _Toc275637748 三、消费者市场分析 PAGEREF _Toc275637748 \h 7 HYPERLINK \l _Toc275637749 四、线上护肤品市场的分析 PAGEREF _Toc275637749 \h 7 HYPERLINK \l _Toc275637750 1、网络的大众化 PAGEREF _Toc275637750 \h 7 HYPERLINK \l _Toc275637751 2．网络购物的优势 PAGEREF _Toc275637751 \h 7 HYPERLINK \l _Toc275637752 3、线上护肤品市场分析 PAGEREF _Toc275637752 \h 7 HYPERLINK \l _Toc275637753 五、品牌护肤品的电子商务策略 PAGEREF _Toc275637753 \h 8 HYPERLINK \l _Toc275637754 六、可行性分析 PAGEREF _Toc275637754 \