Club Med Japan Introduction文献资料.pptVIP

Team 5 Team 5 93國企 國際金融投資 Case Study: Club Med Japan 指導老師 :郭震坤教授 * Team 5 * Sahoro,first vacation village opened in Japan by Club Med,was running near full capacity. Membership grew far faster than industrial average. Consolidation of club Med ’,s position required long-term strategic decision with local companies scrambling to enter leisure industry. Alternative sources of growth came from new products and new customers. Club Med Japan Introduction * Team 5 * Founded in 1950 as NPO in France,it was later transformed into a commercial company. In 1970s,North American became second largest market,just behind Europe/Africa Zone. Four autonimous geographical Zone were established to cover global market. With 243 locations coupled with 120,837 beds,Club Med is by far the worlds largest operator of holiday resorts. Club Med Japan Background * Team 5 * * Team 5 * “back to nature“ to escape pressures and hassles. Activities in village require no money and connections. Enthusiastic young people are trained as “GOs“to entertain guests. 6400 GOs are available,albeit subject to high turnover rate. Club MedCompany ’ s philisophy * Team 5 * Trading house C.Itoh was chosen as apent in Japan in 1973. Club Med Japan was established in 1979 . In 1984 ,Club Med cooperated with leisure branch of Seibu Saison Group thru joit venture. Nippon Life Insurance acquired 49% of club Med with its role limited to financial arrangement. Club Med History of Club Med in Japan * Team 5 * * Team 5 * Demand for overseas travel is growing rapidly. Appreciation of Yen makes oversea travel move economic. “10 Mil programme“ initiated by government encourages oversea travel. Population of oversea travel are low compared to UK or U.S. Club Med Recent trends of Japanese Overseas travel * Team 5 * * Team 5 * * Team 5 * * Team 5 * * Team 5 * * Team 5 * Japanese are typically workaholics whose work days are seldom interrupted by holidays. Increasing member of people prefer free time to ext