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Analysis of the Ad of Coca-Cola Coca-cola is one of the most famous companies in the world. It designed a lot of advertisement to give publicity to its products. Some of those ads really impressed me. Today I want to say something about the advertisement in 2003, named Coke China. At the first glance, I just feel that this advertisement is specially designed for Chinese market. This ad looks like the traditional craftwork in china, the paper-cut for window decoration. The major pattern of this picture is red and round, just in the centre of the whole poster. It is consisted by six fish, three are bigger and the other three are smaller. In Chinese, fish has the same pronunciation of surplus, so ancient Chinese people were proud of having fish to imply having a better life. For another thing, in the center of the major pattern, there is the slogan of the company “enjoy coca-cola”. It makes customers feel that all these six fish are surrounding the slogan. And for me, I may think that the fish are drinking or say enjoying the coca-cola, because there are some small points looks like bubbles and all fish are opening their mouths. One tiny detail is the design of the four angles of the ad. They are designed into the ancient Chinese decorative pattern which often used to decorate window frame. In that way, Chinese customers may feel familiar and pleased to see this ad. The last point is this advertisement is really beautiful. It labeled the company name and the product, but they are not too visible. They are mixed in a perfect way. Then, this advertisement can be used as a decoration by some people. So it propagandizes the product and company at the same time. It’s the action of kill two birds with one stone. To sum up, the advertisement is important to publicize a product or a company. If the ad is good, just like this one, it can please customers and persuade them to buy more things. But if not, it will bring damage to the company.