基于最小购买模式的多产品定价方法.pdfVIP

200 8年1月 控 制 工 程 Jan. 2 0 0 8 第15卷第1期 Control Engineering of China Vol. 15, No. 1 :2008) 1, 2 1 万福才 , 王 伟 ( 1 , 116024; 2 , 110044) : 通过与顾客的在线交互, 电子商务网站能 获得消费者反馈的有关参考数据 这些有效的数据结合完善的分析工具可使企业通过价格的优化来增加效益基于这些有效数 据研究了多产品定价问题, 其中, 给定消费者有关产品的参考数据( 包括预算和定购产品列 表) , 通过设定一个企业多 个产品的价格, 极大化企业的总收益; 提出了基于最小购买模式的 多产品定价问题模型, 设计了针对该模型的遗传算法仿真实例证明了该模型的有效性 : 多产品定价; 电子商务; 遗传算法; 替代产品; 混合整数规划 : TP 224 : A Multiproduct Pricing Method Based on Minbuying Pattern 1, 2 1 WAN Fucai , WANG Wei ( 1. Research Center of Information and Control, Dalian University of Technology, Dalian 116024, China; 2. College of Information Engineering, Shenyang University, Shenyang 110044, China) Abstract: Through interaction with online consumers, ecommerce websites can gather data reflecting consumer preferences. The available data on consumer preferences together with sophisticated analytical tools enables company increase in profit through optimization of prices. The multiproduct pricing problem is studied based on this available data, giving consumer preferences among products, budgets, and order list of production, the goal prices of multiple products are set to maximize the overall revenue of the company. To this problem, a mixed integer pro gramming model based on minbuy pattern of multi product pricing is presented. The genetic algorithms is proposed to this model. Simulation example shows that this model is effective. Key wor