SWOT分析案例DutchOilSector.ppt

SWOT Analysis of the Dutch Oil Sector ——ENG 0802 Luhong Sunyang Zhouxi’an Wangziqiu The Dutch oil industry has traditionally been strong and internationally orientated Only 15% of total oil supply destined for home market Accounts for 9% of EU refining capacity Key synergies with and supply to Dutch chemicals industry Benelux chemical cluster is second largest in Europe SWOT Analysis .1. Strengths 2. Weaknesses 3. Opportunities 4. Threats 1. Strengths 2.Weaknesses 3. Opportunities Recommendations * Dutch economic prosperity Oil industry focussed on exports Founded on trading Motor of Rotterdam trading strength High population density low-lying - vulnerable to Global warming Global warming Congestion Noise Dutch environment Legitimate environmental concerns Export industry must be internationally competitive to survive Tough environmental stance Conflict Refining and Chemicals Ports Trading Rotterdam ‘world’s leading port’ for 30 years Road, rail, inland waterway and pipeline connections to many major markets Major oil trading market in the EU time zone and one of the big 3 globally (Rotterdam, Houston, Singapore) 4. Threats *