[管理学]Global Corporate Strategy.pptVIP

Global Corporate Strategy Lecture 1 An Introduction to Global Strategy Session Objectives Introduction to The Module To Explore Different Conceptions of Strategy The Explore Why Global Strategy Is Particularly Complex To Introduce Key Issues In Global Strategy To Introduce Key Frameworks In Global Strategy Module Learning Outcomes By the end of the module, students will be able to: Explain resource-based and institutional approaches to international strategy Explain generic forms of growth and diversification Explain the principal forms of internal organisation and governance of multinational enterprises Explain the main forms of international entry and growth and when each is likely to be the preferred approach Explain how the nature of global production, logistics and distribution have changed and why and how firms can evaluate their preferred configuration Explain how competition evolves in international business and how multinational enterprises can maintain and upgrade their competitive strengths Explain the nature and form of strategic alliances and when these will be preferred to international mergers and acquisitions Explain the key ethical issues facing international businesses and apply appropriate frameworks for framing ethical behaviour Lecture Programme Introduction To Global Strategy Resources and Capabilities Institutions, Cultures and Ethics Entry Strategies Global Competitive Dynamics Multinational Strategies, Structure and Learning Managing External Relationships Corporate Social Responsibility Tutorials Start Week 2 and Run One Week Behind Lectures Main Text: Peng, M. (2009) Global Strategic Management. Second Edition. Assessment 50% Coursework Based on “Business Abroad” Simulation Game Introduction In Computer Lab Tuesday 31.1.12 Decision Deadlines 5pm Monday First Round Proper Week 2 Five Further Rounds - Last Round 12 March Group Report Assessing Your Strategy and Competitors’ Strategies – Max 4000 Words High Marks In Coursework Depe