探討台灣都會型地域商圈的行銷策略.docVIP

An Analysis of Marketing Strategy on Urbanized Business Area in Taiwan Chin-Chuan Chen Abstract An “Urbanized business area” in this paper refers to a place where various kinds of retailers and service businesses get together forming a kind of shopping, entertainment, and restaurant…etc. to provide people who are daily purchasing. The development of an “Urbanized business area” is closely related to the prosperity of the metropolitan. The more metropolitan developed the more people intend to approached. Thus, business area is naturally formed because of the potential of buying power from p