DIC 公司企业社会责任的研究报告(英文).pptxVIP

Mission StatementGroup 5：Li Ziyu Wei Nixi Xu Xiang Yang Yejing Zhao TingtingBackgrounds: DIC DuluxDIC: Leading manufacturer of fine chemicals with operations that include printing inks, organic pigments, synthetic resins, high-performance products, and electronics and information materials in Japan.Dulux: the largest manufacturer of quality paint products in Australia. It manufactures and supplies industrial and specialty chemicals, agriculture chemicals and fertilizers, commercial explosives and mining chemicals, as well as consumer products. DIC Mission Statement DIC evolves into a leading manufacturer of fine chemicals with operations. DICs management vision, Color Comfort by Chemistry, encapsulates its desire to capitalize on the unique characteristics of chemicals to help bring rich color and comfortable spaces to peoples lives.Through unceasing innovation, the DIC Group strives to contribute to sustainable development for its customers, society and the environment, and to create new constant value to shareholders. Continue maximizing its considerable brand assets, while reinforces DICs image as a global organization.Dulux Mission StatementWe manufacture, distribute and market decorative and protective surface coatings to Do it Yourself customers and professional painters.Dulux consumer products will be the preferred partner in the supply of services and products for use in construction and home improvement, through innovation and a profound understanding of our customers and consumers. Ensure all our activities ultimately add value to shareholder returns and satisfy. Operate to the highest standards of ethical behavior and honesty and with full regard to the safety and health of employees, customers and the environment.Between two companies:ComparisonDICDuluxCustomer FocusIndustry-Group:Manufacturers CollectivitiesEnd-Consumers: Personal customers End-RetailersValue CreationFrom customers’ demandsFor shareholdersFrom customers’ demandsFor shareh