家电企业供应链发展对策研究毕业论文.docVIP

邕江大学交通学院 毕业论文 论文题目：家电企业供应链发展对策研究 专业 物流管理 班级 09物流一班 学号 20090204025 姓名 凌 远 忠 指导教师 张 龄 2011年10月10日 摘要 经过短短二十几年的发展，中国家电制造企业已取得令人瞩目的成绩。家电业已成为中国发展最迅猛、市场化程度最高、最具有国际竞争力的行业之一。但是中国家电企业制造企业在蓬勃发展的同时，也面临着很多挑战。中国家电制造企业普遍缺乏核心技术，产品同质化现象严重，市场竞争只能依赖于低成本战略，通过降低利润率的手段来占领市场。 如今，中国家电制造企业的竞争已由传统的价格竞争、质量竞争等转向了供应链、企业资源管理、客户关系管理的综合竞争。在家电业微利时代已到来的背景下，打破行业限制，强化家电上下游企业之间的合作与整体运作，尽快提出家电供应链发展的对策，是当前中国家电行业必须共同面对的问题。本文主要结合当前企业发展已经进入供应链竞争的大背景出发，针对我国家电行业状况，供应链提出对策，并提出实例（海尔、苏宁）分析，希望对我国家电行业的未来发展有所启示。After just 20 years of development, the Chinese electrical appliances manufacture enterprise has made remarkable progress. Home appliance has become one of the most rapid development in China, and the degree of marketization the highest, with the international competitiveness of the industry. But the Chinese electrical appliances enterprise manufacturing enterprise in booming at the same time, also faces many challenges. The Chinese electrical appliances manufacture enterprise general lack of core technology, product homogeneityphenomenon serious, market competition can only rely on low cost strategy, through the lower profit margin of the means to dominate the market. Today, the Chinese electrical appliances manufacture enterprise competition has been from the traditional price competition, quality competition turned to the supply chain, the enterprise resource management, customer relations management of the comprehensive competition. In home appliances small profit under the background of times already coming, broke industry limited, strengthen the home appliance upstream and downstream the cooperation between enterprises and the overall operation, put forward the supply chain as soon as possible the countermeasures of development of home appliance, the current is the Chinese electrical appliances industry must our Shared problems. This paper mainly with the current enterprise development has