基于顾客价值企业竞争力整合模型.pdfVIP

中国软科学2004 年第 11 期 基于顾客价值的企业竞争力整合模型探析 武永红 ,范秀成 (南开大学 　国际商学院 ,天津 　300071) 摘要 :基于文献回顾从顾客价值与顾客需求、顾客价值与企业市场提供物之间关系的角度深入阐释了顾客价值 的内涵。从四个方面系统剖析了企业市场竞争力的本质就是更大的顾客感知价值。以顾客价值创新战略思维 为指导 ,探索性构建了基于顾客价值的企业竞争力整合模型 ,并将创造、传递更大的顾客价值作为提升企业竞 争力的焦点任务。 关键词 :顾客价值 ;企业竞争力 ;定位理论 ;资源论 ;价值创新 ( ) 中图分类号:F270 　文献标识码 :A 　文章编号 :1002 - 9753 2004 11 - 0086 - 07 Research on the Customer - Value - Based Integrated Model for Competitiveness of Enterprise WU Yong - hong ,FAN Xiu - cheng ( ) International B usiness School , N ankai U niversity , Tianjin 300071 , China Abstract :Based on the review of literature concerned , this paper explains the connotation of customer value from the perspective of the relations not only between customer value and customer demand , but also between customer value and enterprise market supply. From four aspects , the paper analyzes the reason why the essence of enterprise competi tiveness is the more customer perceived value. On the guidance of customer - value innovation strategic thinking , this paper tries to construct a customer - value - based integrated model for competitiveness of enterprise , takes the cre ation and transfer of more costumer - value as the central mission to promote enterprise competitiveness. Key words :customer value ; competitiveness of enterprise ; position theory ; resource - based theory ; value innova tion 　　　 　　优异的顾客价值被看作是当今企业市场竞争 的顾客价值定义。对顾客价值的不同定义也反映 力的主要来源[1 ] 。然而令人遗憾的是 , 到目前为