奇瑞汽车公司的优势战略研究.docxVIP

【摘要】奇瑞汽车公司是我国自主品牌的典型代表,奇瑞公司之所以取得发展的奇迹,是因为奇瑞公司在我国汽车企业中较早建立和实施了知识产权战略。奇瑞公司的知识产权战略是提升奇瑞公司核心竞争力的重要手段,同时对我国自主品牌汽车企业的发展提供了有益的启示。2008年,在全球金融危机的冲击下,全球有不少公司倒闭。据中国评论新闻预计,2009年全球企业倒闭数字将创纪录,仅在欧洲就可能有20万家公司面临破产命运,美国倒闭的企业也将激增。在汽车方面,美国三大汽车巨头也困难重重.过去几个月,他们一直在游说美国国会和白宫,请求获得政府救助。然而,奇瑞汽车股份有限公司(以下简称“奇瑞”)一个中国自主品牌的民族汽车公司,在这场危机下,却有着惊人的表现,就在外界对汽车产业的未来满担忧时,奇瑞公司的董事长满怀信心地表示:“金融危机是当前全球汽车企业共同面临的困难,但在奇瑞看来,这场危机是自主品牌加快优化升级步伐的机遇,我们不仅做好了‘过冬’的准备,还希望在这个冬天里蓄势待发,为新一轮发展奠定基础。” 是什么让奇瑞如此自信乐观?归根到底,是奇瑞有着一套长远的战略,这套战略体现了奇瑞的可持续发展思想。奇瑞汽车股份有限公司在金融危机面前表现出色,本文通过挖掘该公司的优势战略,即自主国际品牌战略、绿色企业战略、知识产权战略、人才培养战略,分析各战略的价值,从中得出一些启示,以供企业参考。AbstractChery is typical of Chinas independent brands, Chery company has development miracle, because Chery company to establish and implement the strategy of intellectual property rights earlier in Chinas automotive enterprises. Intellectual property strategy of Cherycompany is an important means to enhance the core competitiveness of Chery company, and the revelation to the development of our independent brand automobile enterprises to provide. In 2008, in the global financial crisis, global companies closed down. According to the China Review News is expected in 2009, global business digital record, only have 20 companies in Europe and the United States of America is facing bankruptcy, closure of businesses would surge. In the car, the United States of Americas big three also difficult. Over the past few months, they have been lobbying the United States Congress and the White House, request the government rescue. However, Chery auto Limited by Share Ltd (hereinafter referred to as Chery) a Chinese independent brand of national car company, in this crisis, has a remarkable performance, on the outside of the future of the automobile industry is full of worries, chairman of Cherys confidently said: the financial crisis is a global automotive enterprises facing difficulties, but in Cherys view, this crisis is the independent brand of accelerating the optimization and upgrading of the pace of opp