物流行业信用体系建设研究——按EL公司为例.pdfVIP

II 摘 要 由于电子商务行业的巨大发展、城市化进程和企业物流外包等三个因素的拉 动，物流对国民经济的贡献越来越大。物流业快速发展的背后，缺乏契约精神、 虚假宣传和承诺、物流过程监管不规范等问题也普遍存在，损害了物流行业的长 远健康发展。缺乏宏观的信用法制环境、信息不对称、政出多门和缺乏信用教育 等因素，进一步恶化了物流行业的信用环境。 本文的研究方法主要是案例研究法。理论综述部分对竞争环境、产业组织、 信用管理和消费行为等进行了分析和阐释。结合竞争环境分析的理论知识，对当 前中国物流业的竞争环境进行分析，得出当前粗放式的物流业规范制度已经不能 满足规模发展需要的基本结论。提出中国物流业要尽快从粗放式管理向聚焦客户 体验和精益化、诚信化方向转型；使用相关模型分析工具，建立物流行业信用评 价等级制度。 本文以EL 物流公司为例，分析了物流企业面临的内外部经营环境和信用管 理面临的挑战，提出运用科学方法对物流企业进行信用评级管理，并引导企业完 善其内部信用管理制度。本文运用多层次模糊评价模型，对样本企业的信用状况 进行评价，在信用评价中，关注物流企业与顾客沟通满意程度、准时发货率、订 单执行准确率、任务完成率、事故赔偿率、货损率和退货率等指标体系，提倡企 业在信用管理中将上述指标纳入企业的运营指标体系，而不仅仅是关注市场和利 润指标。本文最后对物流行业信用体系建设提出建议。 关键词： 物流，信用制度，信息不对称，信用管理 I Abstract Abstract AAbbssttrraacctt Driven by three factors such as significant development of e-commerce, process of urbanization and logistics outsourcing of enterprises, logistics makes more and more contribution to national economy. Behind the rapid development, there’re many problems such as lack of spirit of the agreement, false propaganda and promise, lack of standardization on supervision of logistics and so on, which is bad for long term and healthy development of logistics industry. The credit environment becomes worse and worse for the reasons of lack of macroscopical legal credit environment, inconsistent information, different policies among departments and lack of credit education etc.. This thesis mainly adopts a method of case study, in which analysis of competition environment, theory of industrial organization, analysis of credit management as well as consuming behavior are put into use. By analysis of current internal and external competition environment of