关于公司治理视角下私人银行业务客户关系研究.pdfVIP

公司治理视角下私人银行业务客户关系研究 Dissertation Submitted to Shijiazhuang University of Economics for The Master Degree of Business Administration RESEARCH ON THE COSTOMER RELATIONSHIP OF PERSONAL BANKING IN THE PERSPECTIVE OF CORPORATE GOVERNANCE by Ren Mingyan Supervisor : Prof. Sun Banjun Associate Supervisor ：Han xingjun December ，2013 2 公司治理视角下私人银行业务客户关系研究 ABSTRACT In recent years, the world market of the customer relationship management of began to develop rapidly, Chinas major banks began to turn their management idea from the previous focusing only on economies of scale towards focusing on customer benefit .Predictably, customer resource in the process of the development of commercial Banks in the future, will occupy a more critical position.Standing in the private banking angle, there is the vital significance to study large customers in the bank governance. Private banking services activities belong to the part of the banking business, its target customers for the economic strength is very strong, which can be targeted for wealthy personal finance and investment services. For private banking business, the most core work is to manage the related assets, arrange investment direction. What’s more, according to the actual needs of customers personalized service, it can also in construction of offshore companies and set up a family trust means to reduce the tax burden