公部门推动产业文化活动之组织运作与网络整合.pdfVIP

公部門推動產業文化活動之組織運作與網絡整合 廖烱志∗ Liao,Chung-Chih 摘要 近年來興起的產業文化活動在政府的扶植與推動下，在全國各地如火如 荼地展開，形成一種以城市為主體的重要競爭策略。產業在特定期程與地域界限 中，被賦予了深淺不一的文化內涵。經由公部門的策略行銷手法，或將帶動經濟 產值，抑或引發文化的凝聚發酵，但也可說是政策的可量化績效。職此正面動機 因素，其在產業的設定、文化的界定、資源的整合與創意的發想等面向，多由公 部門扮演關鍵執行的角色，而活動的成敗往往也繫於核心組織的管理運作與產業 網絡的整合。 本文嘗試從公部門結構功能的角度探討當前我國產業文化活動的運作型態及其 限制，並提出在資源有限的競合困境中，如何以策略層次觀點進行網絡整合，以 使產業文化活動在適度的規模中達成應有的文化深度與經濟效度。最後，對於公 部門推動產業文化活動應有的角色定位與可發展方向提出建言，俾提供參考。 關鍵字：產業文化活動、組織結構、網絡整合 ∗ 作者為國立政治大學行政管理碩士學程一般行政組研究生。曾服務於臺北市政府民政局總主辦 臺北燈節活動及臺北市各行政區基層藝文活動。 1 The Operation and the Integration of Networks That the Government Uses to Promote Industrial Cultural Activity Abstraction Developed and promoted by the government these days, the burgeoning industrial cultural activities are sweeping the island and the cities are launching competitions among others. The local industry is, on a specific term and boundary, combined with a variety of cultural events. By careful marketing strategy of the government, the economy could be improved, the cultural value be widely spread, and the government＇s policy be assessed accordingly. Considering those advantages, the government is playing a critical role in the positioning of the industry, the definition of culture, the integration of resources, and the creativity being used. The result of an activity hinges greatly on the management of the hosting unit as well as on the integration of other supporting networks. The essay probes into how domestic industrial cultural activities work and the limits of them in government＇s perspective, and further presents a method to strategically integrate supporting networks within limited resources and assistances, making the industri