区域文化产业竞争力评价分析——基于VRIO模型的修正.pdfVIP

人文地理 2009 年第5 期总第109 期 文章编号： （ ） 1003-2398 2009 05-0076-05 区域文化产业竞争力评价分析 基于 模型的修正 : VRIO 李雪茹 西安外国语大学商学院 西安 （ ， 710128 ） THE EVALUATION AND ANALYSIS OF THE COMPETITIVENESS OF REGIONAL CULTURE INDUSTRY: AN AMENDMENT BASED ON VRIO MODEL LI Xue-ru （Business School of Xi an International Studies University Xi an 710128, China) Abstract: In recent years, more research findings on regional culture industry in China can be seen. However, due to the abstractness of the culture industry resources and capacity, and the varied definitions on culture in- dustry competitiveness in the academic world , there are different understandings on the complexity of its in- fluencing factors and its significance. Academics failed to agree on a universally accepted system of evalua- tion principles and standards. Hence, it is of great significance to systematically research on practicable evalu- ation systems . By a comparative study, this paper summarizes and appraises the current mainstream evalua- tion systems, and analyzes their respective advantages and limitations. Based on this, this paper follows the principles of being comprehensive, feasible and well-structured and adopts VRIO, a widely applicable strate- gic analytical model. By specifically analyzing the value, rareness, imitability, and organization of regional culture industry, this paper aims to establish a new system for evaluating regional culture industry competi-