国际营销期末论文.docVIP

Marketing Plan for Li-Ning Badminton Series Chapter 1: Company Profile 1.1 Introduction Li-Ning Company Limited is one of the leading sports brands in China, with the excellent capabilities on various aspects, like brand marketing, RD, design, manufacturing, distribution and retail. The products of company include footwear, apparels, equipments and accessories for both sport and leisure uses; it has established a wide-range supply chain management system, as well as distribution and retail network in China, which are primarily through outsourcing of manufacturing operations and distribution vi