修复你的在线声誉.docVIP

修复你的在线声誉 　　Melissa Block： This year， more than 1.7 million students are graduating from college. And many are engaged in a 1）ritual of the digital age： cleaning up their online profiles. As NPR’s Steve Henn reports， an entire industry has sprung up to help. 　　Steve Henn： I became interested in this business of cleaning up online reputations because two guys told me a great story. It’s a story about how they founded their own business. And the story is so good it’s become a bit of an urban legend. It begins when Pete Kistler was in college at Syracuse. 　　Pete Kistler： My GPA was 3.9. I had a lot of relevant internship experience， and I wanted to go into software. 　　Henn： So Kistler started applying to a bunch of top computer software firms， looking for a summer job. 　　Kistler： And by a bunch， I mean dozens and dozens. But I’m not hearing back from anyone. 　　Henn： Kistler says he was puzzled. No one was even calling him. Then... 　　Kistler： One of my buddies who works at one of the places that I applied to actually reached out to me and he said， you won’t believe this， but the reason that you didn’t get called back was because they Googled you and they found another kid with your name that’s a drug dealer， and they thought that you were him. 　　Henn： When Pete Kistler was telling me this story， he said he still remember the exact moment he Googled himself. Kistler： I remember it 2）vividly. You know， my stomach dropped and I thought， oh， my God， everybody who Googles me probably thinks I’m this kid， I’m this drug dealer. And there are all these Google images of a car crash and 3）DUI. 　　Henn： It was almost kind of funny， he says， until he tried to clean up the mess. 　　Kistler： At that point， I didn’t really know what to do because I didn’t know how to fix my own search results in Google. 　　Henn： There are reputation management companies out there that could help Kistler out. 　　（Soundbite of advertisement） 　　Unidentified man： R 4）combats negative material.