Exacttarget：2014年全球营销人员状态报告.pdfVIP

State of Marketing Insights from over 2,500 global marketers State of Marketing In the fall of 2013, we surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, we’ve analyzed their insights to give you a current snapshot of the state of marketing. From lifecycle campaigns to return on investment (ROI), you’ll find timely recommendations to help you plan your marketing efforts for the year ahead. Table of Contents Executive Summary 3 New Priorities for 2014 4 Budgets on the Rise 8 A Shift in Lifecycle Marketing 10 Email is Alive and Well 13 Responsive Design is the New Black 15 Breaking Social Ground 16 The Future of Mobile 19 Mobile Meets the Family 23 2014 Recommendations 24 Survey Methodology and Demographics 26 2 2014 State of Marketing Executive Summary The 2014 State of Marketing survey asked marketers about their budgets, priorities, channels, metrics, and strategies for 2014. See a snapshot of key findings here.  2014 Priorities Increasing Collecting, measuring, 47 % Driving increased 46 % improving brand 29 % using behavior- conversion rates awareness based data 98% of marketers plan to increase or maintain their spend in 2014. TOP 5 AREAS FOR INCREASED SPENDING: 61% DATA 60% MARkETING 58% EMAIL 57% SOCIAL MEDI