江苏纵横软件有限公司发展战略研究-毕业论文.docVIP

江苏纵横软件有限公司发展战略研究  江苏纵横软件有限公司发展战略研究 摘 要 江苏纵横软件有限公司（以下简称 ZH 公司）是一家以软件开发、系 统集成和 IT 培训为主营的软件企业。由于市场竞争日趋激烈，企业的可 持续发展受到严峻挑战。本文运用管理学的理论方法，研究适合企业发 展的战略及实施对策。 本文首先对 ZH 公司自身经营现状、组织结构和发展中遇到的问题进 行分析，找出自己的优劣势；然后对企业外部环境，包括软件行业、政 府相关政策、社会发展带来的机遇、竞争对手进行分析，辨析环境中的 机遇和威胁；接着采用 PEST、波特五种竞争要素、SWOT、核心竞争力和 竞争战略选择等分析方法进行研究，提出企业发展战略的系统思路。 本文研究结论是 ZH 公司虽然具备一定的系统集成业务和 IT 培训业 务的经验，但是由于系统集成竞争的加剧以及核心竞争力的缺失，公司 应当逐步完成从集成到软件的战略转变，确立在电子政务和教育行业 应用软件开发的领先地位，明确软件（Software）、方案(Solution)以及 信息增值服务(Service)的3S战略方向。同时提出强化企业管理、完善 企业组织，加强技术创新、不断开发新品，贯彻以人为本、坚持服务制 胜，加强竞争合作、构建战略联盟等四大实施战略对策。 关键词：软件，核心竞争力，战略 RESEARCH IN DEVELOPMENT STRATEGY OF JIANGSU TONGMAC SOFTWARE CO., LTD. ABSTRACT Jiangsu Tongmac Software Co., Ltd. (hereafter called ZH Company) is an IT company specialized in the field of software developing, system integration and IT training. Due to the ever-increasing competition in this market, the company is now faced with serious challenges. Using the theories method of management, this thesis has researched in the strategies and counter plans for the development of the company. Based on the present management conditions, organizational structure and problems for development, this thesis firstly studied the advantages and disadvantages of ZH company. Later by external environment research, including software industry, related policies of government, and opportunities creative by social development, this thesis made analysis on the opportunities and threats that ZH Company has encounter with. Finally, using analyzing methods as PEST, Michael Porter’s five competitive forces, SWOT, core competency and competitive strategy selection, this thesis proposed the systematic ideas of the development strategy of ZH Company. The research of this thesis concludes that due to the fierce competition in the field of system integration, decreasing profit rate, and the lack of core competence, ZH company should gradually carry out its strategic change from Integration to Software, establishing its leading role in the