物流专业英语 教学课件 作者 王风丽 5 Chapter Five.pptVIP

IV. translate these sentences into English . 4.利用互联网进行信息沟通已经成为企业节省成本的一个重要手段。 Reference: Using the Internet for information communication has become an important means for enterprises to save costs. 5.供应商的出色表现可以为企业提高竞争优势。 Reference: The performance of supplier can improve the competitive advantage for the enterprise. Purchasing 1.Partial Shipment and Transshipment (Mr. Wang, the purchasing manager in a multinational company, is talking with Miss Li, a new graduated university student.) Li：Good morning, Mr. Wang. My major is marketing, so I know little about purchasing. Could you tell me more about it? Wang：Ok. Purchasing is an important function for firms and even non-profit organizations. It is just as important as marketing, and it requires a lot of tactics and rich experience. Dialogue Li：Really? I thought purchasing was simply to buy something you need, and it will be easier to do. Wang：In fact, purchasing consists of many tasks, for example, to identify the internal needs, find the suitable suppliers, negotiate contract, and make sure what you purchase will be delivered on time. Li：May I say that cost control is the most important for you? Wang：Yes. Price, together with quality and delivery are the most obvious and important factors for purchasing managers to consider. Li：Are there any other things related to purchasing? Wang：Yes. Such as make-or-buy decision, supplier technology, and how purchasing can support the firm’s competitive strategy. Li：Well, I know some of them. But how can purchasing support a firm’s competitive strategy? Wang：You know, the movement toward global sourcing, rapid changes in technology, and increased competition require purchasing to assume more responsibility in the planning and implementation of strategies to support corporate strategy. Li：It sounds reasonable. Wang：Now considerable focus is placed on ensuring supply, inventory minimization, quality improvement, supplier development, and the lowest total cost of ownership