商务英语理论与实务 教学课件 作者 蒋景东situation 1 Task 3.pptVIP

Situation 1 Introductory Remarks Task 3 Business Strategies Task 3 Business Strategies ? Objectives Grasp the significance and functions of business strategies. Task 3 Business Strategies I Pre-reading 1.What is a Business Strategy﹖ 2. Which markets should a business compete in and what kind of activities are involved in such markets﹖ 3. What resources are required in order to be able to compete﹖ 4. Is corporate strategy concerned with the overall purpose and scope of the business to the stakeholder expectations? 5. Strategies exist at several levels in any organizati