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1：Business English Writing Lecturer: Li Zeying Email: flying0910@163.com Please feel free to contact me! Chapter 1 An overview of Business Writing The functions of business writing 1. To inform Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business announcement, orders, contracts, etc. Chapter 1 An overview of Business Writing 2. To persuade Some business messages must also influence the reader’s attitudes and actions. They include letters promoting a product or service and seeking support for ideas and worthy causes presented to supervisors, stockholders, customers/clients, and others. Chapter 1 An overview of Business Writing 3. To entertain The messages must retain the reader’s goodwill, for example, how to secure payment without offending the reader and losing his or her future patronage (光顾). Criteria for Effective Writing Six C’s 1. Courtesy Treating people with respect and friendly human concern. Criteria for Effective Writing 2. Correctness grammar punctuation spelling choosing the right level of language and using accurate information and data. samples2.doc Criteria for Effective Writing 3. Conciseness Meaning to write in the fewest possible words without sacrificing completeness and courtesy. samples2.doc Criteria for Effective Writing 4. Clarity Tells the reader exactly what he or she wants and needs to know, using words and a format that make writings totally understood with just one reading. Use short familiar words simple short sentences Not use long difficult words complex sentences samples2.doc Criteria for Effective Writing 5. Concreteness Should be Vivid Specific Definite Not --Vague --General --Abstract words 2：Chapter 2 Structure and Style of Business Letters Letter structure and placement 1. Letterhead Usually typed on printed letterhead paper It contains The name of the firm Its address and postal codes Telephone number Chapter 2 Structure and Style of Business