标准书号46 47 308 04622 Unit13 Marketing.ppt

国际商务英语听说 作者：阮绩智 1. Read the following marketing tips which are based on a marketing strategy or tactic proven to boost sales. Marketing Tips 1) Research what your market wants; where, when and why customers buy; what benefits they are seeking from your product or service; and what competitors are providing. 2) Decide on your objectives, identify and choose your target customer groups and position your business to serve your chosen market profitably. 3) Put the plan to work through selling and promoting your products and services to customers, through pricing and using appropriate distributors and agents effectively. 4) Monitor the effectiveness of your marketing activities in terms of customer satisfaction and the impact on your bottom line. 5) Eliminate any last minute hesitation prospective customers may have by announcing a pleasant surprise near the end of every selling procedure. 6) Print your best small ad on a postcard and mail it to prospects in your targeted market. 7) Collect testimonials from your customers and use them in all your advertising. 8) After telling prospects what they gain when they buy your product or service, tell them what they lose if they do not buy it. 9) Convert your customers into publicity agents. Develop an incentive for them to tell associates and friends about the value of your products or services. 10) Handle customer complaints quickly and with a positive attitude. 2. Discuss the following questions. 1) What is marketing? 2) What is the difference between marketing and sales? 3) What is the difference between marketing and international marketing? 4) Which do you think are the five most effective tips? Why? 5) Can you add more tips as advice for marketing and sales? 6) Can you list the various steps or actions that are involved in the marketing process?  Some definitions of marketing ? Marketing means to make a communication about a product or service a p