标准书号50 51 308 05044 Chapter 1 Structure and Format of Business Letters.pptVIP

国际贸易函电 作者：张干周 Table of Contents Introduction Effective written communication is one of the most important and valued skills in business． Written communication not only can serve as a contract，but can provide a permanent record ． Written communication could be considered a sales letter and there are certain essential principles. Five Principles  Five Principles  Correctness Correctness not only refers to the correct grammar rules ，contents ，and the forms ，but also accuracy in style ，language ，and typing . Choose the words that can most closely convey the meaning of your thoughts. The right tone is also significant . Five Principles Correctness Mistakes with tone can be avoided by using the following techniques ： Place more emphasis on the reader ． Avoid extreme cases of humility ,flattery ,and modesty ． Avoid condescension ． Avoid lecturing ．  Five Principles  Clearness／Clarity Clarity is considered to be one of the main writing principles and language features : First, have a clear idea of what you wish to convey in the letter. Secondly ，study the reader’s interest and the level of the reader’s understanding Thirdly ，avoid making the idea confusing by writing the exact words  Five Principles  Conciseness Conciseness is often the most important writing principle. A concise letter should be written in a simple and natural way ，directly and to the point.  Five Principles  Courtesy Courtesy not only means politeness ，but also means putting yourself in your reader’s shoes Firstly ，promptness is very important Secondly ，a warm and friendly tone is more suitable for letter writing Thirdly remember the person to whom we are writing ． Last ，as the buyer and the seller have both